Star Of The Show at Barrett-Jackson Scottsdale 2022
In January, the collector car and enthusiast community rumbled into Scottsdale to celebrate Barrett-Jackson’s 50th anniversary. The annual pilgrimage to Arizona was especially well attended this year, with tens of thousands visiting daily.
Gateway Bronco exhibited at Barrett-Jackson Scottsdale 2022, becoming a big part of the 10-day event.
“We’ve enjoyed a strong relationship with Barrett-Jackson, beginning with our first show not long after founding the company five years ago,” said Seth Burgett, CEO of Gateway Bronco. “From setting a world record for a classic Ford Bronco sale to launching our Innovators Scholarship program standing next to Craig Jackson, we’ve experienced many company highlights at the event. Ford Motor Company even asked us to lend them a vehicle for their display. We are appreciative of the support the Barrett-Jackson Auction Company has shown us and the lengths they’ve gone to not only embrace, but to support our vision.”
This year, Gateway Bronco was an even bigger part of the scene. Radio and TV personality Alan Taylor put Burgett on the stage for interviews about the company and its vehicles. Team Shelby, the official club for Shelby, made it a stop on their Barrett-Jackson Experience. Aaron Shelby, grandson of Carroll Shelby and Gary Patterson, president of Shelby American, were part of Gateway Bronco’s press event in their display. Later in the week, Gary, Aaron and Seth recorded a documentary in the Gateway Bronco booth on Carroll Shelby, planned for release on Netflix later this year.
“I was also honored to be invited to the Ford and Shelby American press introduction for the new Shelby GT500KR with Aaron Shelby and Henry Ford III,” stated Burgett. “It was a historic day for high-performance enthusiasts as the new ‘King of the Road’ was officially introduced. A few hours later, we were on stage when the VIN number 1 sold for an incredible $700,000.”
The centerpiece of Gateway Bronco’s “footprint” at Barrett-Jackson was its world-class display inside Luxury Row. Half a dozen restomod vintage Broncos that had been transformed by the company shined bright under the lights of the main tent. The team responsible for the exhibit even included college interns who worked on some of the SUVs.
“We brought the full Gateway Bronco experience, with four completely unique vehicles that display the wide range of capabilities of our master craftsmen,” explained Burgett. “Our first electric classic Ford Bronco, which we unveiled during Monterey Collector Car Week in California last year, attracted a lot of attention. The other classic Broncos showcased our proprietary designs, endless leather choices, and modern Ford powertrains. Response from the public was strong and helped bring even more attention to bespoke-built vehicles.”
Gateway Bronco will continue that momentum as it shifts focus to Barrett-Jackson Palm Beach from April 7-9. The team will once again exhibit its lineup of restomod custom Ford Broncos.
According to Burgett, “Our team looks forward to reconnecting with some of those we met in Scottsdale at the January auction. Several individuals who plan to attend the Florida event have already reached out to make appointments. It should be a great weekend once again at Barrett-Jackson Palm Beach.”
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